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"Everybody knows it is coming. I anticipate further price cuts on existing consoles prior to Christmas this year, and there's room for further price cuts next year."
"So Wii U needs to be very keenly priced – and in the same way that Sony is having to price Vita when the competition is smartphones and tablets. Pricing is critical in a very fragmented hardware space. So I am not sure they are going to be able to come out and hit a premium price point from the outset.
On the Sony side of things, Cousens has been impressed with what he's seen of the PS Vita so far.
"I think the price is extremely attractive." he says, "But is Vita the future in terms of portable interactive entertainment? They don't need me to tell them this, but the competition now is Apple and other tablets." |
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