微软公布2012财年第三季度财报：XBOX360-140万台，总出货量6720万，娱乐设备部亏损！

Toyger

公司整体：

总收入 ---> $17.41 billion (+6%)
营业收入 ---> $6.37 billion
净收入 ---> $5.11 billion (FYI2011 Q3-$5.23 billion)

娱乐设备部：

总收入 ---> $1.62 billion (-16%)
营业损失 ---> $229 million

EDD revenue decreased primarily reflecting lower Xbox 360 platform revenue, offset in part by Skype revenue and Windows Phone software license revenue from Nokia. Xbox 360 platform revenue decreased $584 million or 33%, due mainly to decreased volumes of Xbox 360 consoles and standalone Kinect sensors sold, offset in part by higher Xbox LIVE revenue. We shipped 1.4 million Xbox 360 consoles during the third quarter of fiscal year 2012, compared with 2.7 million Xbox 360 consoles during the third quarter of fiscal year 2011.

EDD operating income decreased reflecting lower revenue, payments made to Nokia related to joint strategic initiatives, and higher other operating expenses. Research and development expenses increased $100 million or 35%, and sales and marketing expenses increased $79 million or 50%, primarily reflecting higher headcount-related expenses. Cost of revenue decreased $80 million or 6% primarily due to lower volumes of Xbox 360 consoles and standalone Kinect sensors sold, offset in part by payments made to Nokia.

XBOX360: 140万台（上财年第三季度270万），全球总出货量6720万。

综述：

1. XBOX360平台的营业额降低$584million (-33%)，主要原因归结为XBOX360主机和非同捆Kinect销量的下滑（虽然XBOX LIVE的利润持续增长）；
2. 2012年财年第三季度（1月~3月）共出货140万台XBOX360，全球总出货量达到6720万台；
3. FY2012前9个月XBOX360出货量与FY2011前9个月出货量相同，均为1190万台。

2006~2012各财年第三季度XBOX360出货量对比：

FY06: 1.7M
FY07: 0.5M
FY08: 1.3M
FY09: 1.7M
FY10: 1.5M
FY11: 2.7M
FY12: 1.4M